Wednesday, December 8, 2010



Core Americans Reclaim Film and Television on 12-3-10

(Nashville, TN) On December 3, 2010, goes live, forever altering the process from page to screen.

Those holding the core values of America will be given a place to vote with their dollars on what material is created for their theatre, television, and mobile device screens.

The archaic method of creating movies and television shows prevents both an efficient use of funds and an inclusion of mainstream America's conscience. Reload's unique structure as a non-profit, tax-exempt 501(c)(3) corporation creates a lean operation that produces high-quality, values-driven movies, television shows, and mobile device apps. Projects under development are listed on the Reload website at

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"Media offerings today reflect the values of their creators, not of mainstream America," said Steve Feldman, Emmy-winning director and co-founder of Reload. "Art is not imitating life; it's dictating life. And we're concerned because the art betrays our values."

Standards reflected on the big screen and small have steadily tended toward a de-valuing of basic morals held by mainstream Americans. Loyalty, honesty, chivalry, honor, integrity, critical thinking, purity, virtue, respect, nobility, and intelligent discourse are nearly non-existent in U.S. entertainment.

Which, in turn, displays an America to the international audience that is not reflective of its actual citizenry.

"For example, there's little more demeaning to American women than television and movies today," said Rebeca Seitz, president of Glass Road PR and co-founder of Reload. "My generation of 30-somethings was told by an elite media that our values weren't acceptable. That we should be quiet and get to the back of the bus. To our eternal shame, we did. Those days are over now. The silence you hear at this moment isn't our retreat. That's us, reloading."

To learn more about Reload or donate to the motion picture projects being made, visit

Steve FeldmanAbout Steve Feldman, co-founder of Reload: Emmy-winning director Steve Feldman has worked with talent as varied as Bill Maher, Linda Ellerbee, Bill Nye, and Elmo on networks including PBS, CBS, Disney, Nickelodeon, Cartoon Network, Comedy Central, MSNBC and Discovery. His credits include Sesame Street, the 'Nick News, Politically Incorrect, The Wubbulous World of Dr. Seuss, LazyTown and the debut musical theatre production for Walden Media, Rock Odyssey. In addition, he has produced and directed documentaries on prison life for MSNBC and is currently developing a documentary feature about the life of David Berkowitz, the "Son of Sam". Learn more at

Rebeca SeitzAbout Rebeca Seitz, co-founder of Reload: An award-winning novelist and President of the first public relations firm dedicated to representing entertainment created from a Christian worldview, Rebeca has worked with various national media outlets, including The Today Show, USA Today, National Public Radio, Southern Living, Good Housekeeping, Real Simple, and Good Morning America. She is recognized for her groundbreaking research into the behaviors of Christian consumers as well as development of public relations standards specific to creators of values-driven, entertainment-oriented products. Learn more at

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